Why Use a Licensed Freight Broker of Transportation? | transportation

The Right Kind of Freight Broker SavesSomeone who controls the freight in any buy/sell transaction can benefit two ways by either earning money or saving money on the selecting of and payment for the transportation.By engaging the services of the right kind of Licensed Property Broker of Transportation, a Shipper or Buyer is outsourcing essential transportation management: Rate Survey, price negotiation, carrier selection, contract writing (by the load), and contract enforcement over the carrier. He is at the same time freeing up valuable time that can be used productively in other ways. Transportation management fees are contained in the freight cost per shipment, which are at or below the actual Average Market Rates.1) A SELLER can EARN MONEY on transportation by selecting and paying the transportation provider (Broker or carrier) himself and invoicing his customer for the freight by the “prepay and add” method. That is, to sell his wares with a delivery price as a line item in the sales contract labeled “Ship Best Way…$Amount”.Some sellers do this cost effectively for their customers (preferred) and many do not. It is legal and ethical to modestly mark up the transportation cost to arrive at your invoicing figure. Your earned Mark Up is for providing a legitimate service to your client by hiring a transportation provider to his benefit (he simply orders your product and waits for its arrival. Prepaid-Ship Best Way, F.O.B Destination).Supplying an accurate Bill Of Lading (BOL) to the consignor’s shipment loading location (Origin) is essential. Freight Brokers can draft a proper Bill of Lading for you for each shipment and fax or email it to the point of origin for use by the consignor (Shipper). The Bill of Lading is a very important document. This document spells out legal obligations to the carrier and all parties concerned: what is being transferred (Description), who the property is being transferred between (the Consignor and the Consignee), who is paying the freight charges to the carrier (“prepaid”, “collect”, or “third party”.) The Freight Broker is “third party” for all carriers supplied. The Bill of Lading documents that temporarily the shipment is in legal responsible custody of the Carrier while in transit. In addition, this documentation specifies at what point responsibility for freight damage claims against the carrier, if any, transfer from the consignor to the consignee. The notation will usually be either “F.O.B. Origin” or “F.O.B. Destination”. F.O.B. means “Free On Board” indicating that the consignor is free of responsibility for damage claims against the carrier at the point designated. The F.O.B. point is a negotiable item in the sale.2) A BUYER can SAVE MONEY (“a penny saved is a penny earned”) on transportation by selecting and paying the transportation provider (Broker or carrier) himself, electing not to have the seller do it for him. He buys a product, selects the transportation provider, who is also interested in the shipment from beginning to end. Not as simple, but he is earning money by saving money, he is providing this service on behalf of himself.This frees him to get the best deal on freight on his own, with his own negotiating power and the expertise of his Freight Broker. The company that provides the Transportation service can also be a valuable partner in gathering all the tedious load information that is prerequisite to finding the right carrier, with the right trailer, at the lowest possible price for the buyer.CARRIER PERFORMANCE ENHANCEMENT occurs when using the right kind of broker. A good broker is recognized by the carrier industry as an important credit approved large volume customer; as well as an industry partner who is able to affect his carrier reputation among his wholesale, freight broker, customer base, for reliability in the fulfillment of spot market hauling contracts. Every load is contracted in writing by the Broker to the Carrier. Through a main Internet Load board Carrier and Broker Performance Report postings and reviews, Brokers and Carriers have the ability to effect one another’s reputation publicly.This exertion of positive and negative pressure has a very good influence on both parties towards honoring each contract (load). That is why a good broker writes a detailed contract for every load tendered to a carrier. When you order Transportation service for a load either by phone or email, your broker gets busy with price negotiations, contract writing, and enforcement.The right kind of good and reliable transportation brokerage benefits shippers and carriers, enabling them to save precious time and money in today’s economy. Outsourcing to a Freight Broker who will professionally supervise your shipment and enforce your targeted transportation budget, will give you greater control of the best outcome.

Fashion Marketing – More Than Just Style | Fashion

Are you a trendsetter? Do you find yourself on the cutting edge of fashion? If so, you may find fashion marketing a perfect career fit.Fashion marketers generate interest in new styles and products, connecting the public with the world of fashion. In a nutshell, they promote fashion.On the business side, fashion marketers analyze and implement sales strategies, perform inventory control and cost analysis, and stay mindful of profits and losses. On the art side, fashion marketers are creative and innovative, they recognize good clothing when they see it, and they have the ability to sell it to the public.Typical fashion marketing responsibilities include: attending fashion shows and visiting designer showrooms; placing orders for clothing and estimating the amount of inventory needed; arranging for the receiving, storage, and display of merchandise; pricing clothes; designing visual displays and ad campaigns and promotions; consulting with fashion designers and consumers; keeping tabs on profits and losses; maintaining the physical appearance of a store; and hiring and training new employees.Ultimately, fashion marketers are the ones who figure out how to get people to buy fashion designers’ latest creations. They must move trendy items into stores while they’re truly in vogue. But fashion marketers can also create trends by heavily promoting certain looks at the right time. That’s why successful fashion marketers need a solid understanding of consumer psychology and social trends.Evidently, fashion marketing training is key to managing the many layers of this industry. Through fashion marketing programs, you’ll learn how to use textiles, color, and design to create visual merchandising campaigns. Business courses will show you how to develop, analyze, and implement effective sales strategies. You’ll learn how to use computers for cost analysis, inventory control, and other store operations. You’ll also get schooled on merchandise economics, leadership skills, manufacturing, advertising, and store planning.All told, fashion marketing programs cover everything from retail buying, window dressing, and producing fashion shows to public relations and consumer behavior. They also explore new opportunities in online retailing, electronic retailing, and catalogue development as alternatives to traditional retailing.With the right training, you’ll be prepared for an entry-level fashion marketing position with textile, apparel, and pattern manufacturers; fashion salons; high-fashion department stores and specialty shops; fashion magazines; fashion consulting firms; mail order companies; or import and export firms.

Internet Marketing Consultants – Prepare Your Clients For the Video Revolution | graphic multimedia

With the video revolution under way many small businesses are wondering how they can start to use this medium to promote themselves. Internet marketing consultants can also show you how to leverage your video content across video hosting sites such as You Tube to increase traffic and authority and search engine ranking.So, this week i will take you through the process and show you exactly what tools are used and how to make your own promotional videos. Lets start with the basics…1) Computer – I recommend using an Apple Macbook to do graphics, multimedia and music on but there are numerous programs for the PC.2) Software – Screen Flow, Final Cut, PowerPoint3) Video Footage – Go to istock.com, sign up and gain access  to a multitude of graphics and video footage. Its not cheap, but it allows you to quickly produce great material using really high quality footage.4) Enbedding the video – We use ‘Screencast.com’ to host our videos.  The service allows you to upload videos and provides you with the ‘html code’ to embed the video on your site. It’s as easy as copy and pasting the code into the page.  We have tried many other video hosts such as Viddler but find the quality is reduced through compression. ‘Screencast’ retains the original quality of the video which is essential when using a combination of slide shows and video.  The service costs around $10 per month. Screenflow is available  for the mac and costs around £80.Got the tools? Time for the process…Obviously your own footage is best but for those starting out using videos you may wish to collate material form other sources.  A simple way to start off is to using PowerPoint, create a presentation and download video and graphics as you need them. PowerPoint allows you to easily embed multimedia footage into the individual slides and add descriptive text.- You can also add ‘actions’ to text boxes allowing you to control when and how it appears on the slide. (This is usually controlled by clicking the mouse)- Build your presentation, taking note of – how long each slide appears for and  does the presentation convey the message you want?- Once you are happy with the slide show,  it is time to record the presentation using ‘Screen Flow’.- Configure the recording/ set up the slide show and Record.A good guide for each slide length is if you read it through slowly each time before clikcing the mouse to move to the next slide.Screen Flow will allow you to add extra footage such as live screen grabs and music. When you are happy, save the presentation and export it as a Mov file selecting the highest quality conversion and desired dimensions.Now, simply upload the mov. file to Screen Cast and  it will provide you with the code to embed to your web page.Yes,  it takes  time to get right but after a  fair amount of trial and error you will be there! The creative opportunities are endless and it allows you to create fresh marketing material that really stands out from the crowd.